The official 2018 logo trends report has just been released by Bill Gardner of LogoLounge.
This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.
2018 Logo Trend Report Summary
- Clean, modern aesthetics are moving toward curvy retro designs
- Expressive serifs are coming into vogue
- Nostalgic elements are being brought forward with contemporary aesthetics
- There’s greater intensity on color ranges due to digital screens
- Gradients are now being recognized as colors
Over-amplifying & over-easing the effect of rounded corners.
Solutions that signal “up and to the right”, often with the shape of a rectangle (parallelogram).
Similar to classic sport team logos, an outline is added to the logo. It can make an unremarkable logo capture additional attention.
Modern Religion Logos
Rich symbolism displayed with multiple symbols, often giving a cult like feel.
Neo Vintage Logos
The new vintage… nostalgic logos. Often type is placed over the top of a supporting image.
Black & White Hipster Logos
A matured version of the recent classic hipster badges using traditional elements, displayed in a counter-traditional way.
EST TRD MRK Logos
Creating faux heritage through balanced design. EST. 2018? Yup.
Is it blue or is it purple? No, it’s somewhere in between. That’s a blurple gradient. This trend explores new & less traditional colour spectrums.
Faux gold created by metallic, flat or gradient tones. Often used to communicate prestige, elegance, and sophistication.
Fatty Fade Trend
Combining the past and present with a contemporary aesthetic, often with fat lines.
Linear Fade Trend
Striped lines and channels.
Field Lines Logo Trend
Thick consistently girthed lines, reminiscent of the golden era of logos. Works well on small or large applications.
Cut Logo Design Trend
Cutting letter forms for stylistic gesture and disruption.
Bringing back warmth, humanity and charm with serifs, to counter the soulless sans-serif of late.
Punctuation Logo Trend
Commas, periods, colons, all used to send a certain message.