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The official 2018 logo trends report has just been released by Bill Gardner of LogoLounge.

This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. The findings & insights are found below.

2018 Logo Trend Report Summary

  • Clean, modern aesthetics are moving toward curvy retro designs
  • Expressive serifs are coming into vogue
  • Nostalgic elements are being brought forward with contemporary aesthetics
  • There’s greater intensity on color ranges due to digital screens
  • Gradients are now being recognized as colors

Tumbled Logos

Over-amplifying & over-easing the effect of rounded corners.

Parallelogram Logos

Solutions that signal “up and to the right”, often with the shape of a rectangle (parallelogram).

Outlined Logos

Similar to classic sport team logos, an outline is added to the logo. It can make an unremarkable logo capture additional attention.

Modern Religion Logos

Rich symbolism displayed with multiple symbols, often giving a cult like feel.

Neo Vintage Logos

The new vintage… nostalgic logos. Often type is placed over the top of a supporting image.

Black & White Hipster Logos

A matured version of the recent classic hipster badges using traditional elements, displayed in a counter-traditional way.

EST TRD MRK Logos

Creating faux heritage through balanced design. EST. 2018? Yup.

Blurple

Is it blue or is it purple? No, it’s somewhere in between. That’s a blurple gradient. This trend explores new & less traditional colour spectrums.

Gold Logos

Faux gold created by metallic, flat or gradient tones. Often used to communicate prestige, elegance, and sophistication.

Fatty Fade Trend

Combining the past and present with a contemporary aesthetic, often with fat lines.

Linear Fade Trend

Striped lines and channels.

Field Lines Logo Trend

Thick consistently girthed lines, reminiscent of the golden era of logos. Works well on small or large applications.

Cut Logo Design Trend

Cutting letter forms for stylistic gesture and disruption.

Serif Redux

Bringing back warmth, humanity and charm with serifs, to counter the soulless sans-serif of late.

Punctuation Logo Trend

Commas, periods, colons, all used to send a certain message.

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